Through our suite of strategic services, we can help you to raise brand awareness, convey credibility, and ultimately, build trust with your target audience.
We'll help you to articulate what your brand stands for, who your audiences are, and why they should care.
Together we'll identify your brand personality and tone of voice so you can create a consistent image across all marketing and communications.
Gaining the credibility of media coverage is a timeless way to build trust with your audience.
Whether you have company news to share or a desire to raise your profile over the long-term, we can develop and implement a plan of activity that suits.
Thought leadership can build reputation and drive tangible business demand, particularly for B2B companies and professional service firms.
We can work with you to develop a sound strategy and support with implementation.
With 2.5 billion people on social media, it's no longer a question of whether you're on social, but how well you do it.
We can work with you to develop a roadmap that takes the guesswork and 'What-should-I-post agony' out of managing social media and show you how it can deliver real business results.
Not sure where to start? We will work with you to develop an integrated strategy across 'earned' (i.e. media coverage), 'owned' (your website, blog, e-newsletter etc) and 'social' (Facebook, LinkedIn etc) to help you achieve your business goals.
We can bring to life your brand's purpose and personality through visual communication, including: logos and branding guidelines and marketing collateral.
We can work together following a Brand Strategy component or if you simply need a stand-alone design project.
As strategic communicators, we are well-placed to handle your copywriting projects, including SEO-optimised web copy, company brochures, white papers, internal communications, blog posts, media releases and thought leadership articles.
Working with Echomakers in a retainer capacity is like having your own Marketing and Communications Manager on-demand, perfect for SMBs, and in particular professional service firms.
If the project requires it, we can also sit in your office at a frequency that suits you, such as one day a week.
research and analysis
Much of successful marketing depends on reliable market insights.
We can map the competitive landscape and identify the clear space for your business.
This step is usually completed prior to brand strategy activity.
The recognition of a business award can have a huge impact on your brand and provide further opportunities to promote your business through earned, owned and social.
We can help you put your best foot forward by copy-writing, copy-editing or strategic advice on how to approach the entry.