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Strategic and integrated 
marketing and communications

Echomakers is trusted by public and private sector organisations for sound, strategic advice and seamless, high-quality delivery across the gamut of marketing and communications.

Julia is extremely professional and knowledgeable in her approach. She has excellent communication and stakeholder engagement skills and is able to bring to life projects using her breadth of experience. 

The approach Julia took to devise a well thought through campaign strategy for one of our key marketing themes has provided my team with a fantastic framework for future campaign development.

- Karen Owens, Marketing Manager, Melbourne Water

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ABOUT

Julia Loughlin launched Echomakers after identifying a gap in the market.

 

Most consultants and agencies in the marketing and communications space specialise in one discipline. They are expert tacticians in Digital Marketing, PR or Content, for example.

 

Missing is the strategic glue that unites them towards achieving their ultimate business objectives.

 

Echomakers is both.

With an MBA with a concentration in Marketing, a Bachelor of Journalism and more than a decade of experience delivering integrated marketing and communications programs, Julia has the breadth and depth of experience to deliver a program end-to-end.

 

She leads stakeholder consultation and research, develops strategy, secures executive-level buy-in, and provides the hands-on support for execution.

Clients particularly suited to this arrangement include organisations whose marketing and communications teams are consumed with the day-to-day and require temporary support to launch a new campaign or program, organisations in a growth phase that need to scale up capability quickly, and organisations with in-house resources suited to implementation and could benefit from foundational work to get on the right path.

To find out if we'd be a good fit, please feel free to contact Julia.

Echomakers' founder and director, Julia Loughlin. 

Connect on LinkedIn. 

SERVICES

"Tactics without strategy is the noise before defeat." - Sun Tzu

Echomakers provides a scalable solution for brand and marketing strategy as well as execution across earned, owned and social media.  

 
MARKETING STRATEGY

Brand strategy and narrative

Customer personas and journeys

Competitor analysis

Marketing campaign strategy

Creative brief development

DIGITAL

Website development

Social media strategy

Social media content

Social media crisis planning

CONTENT

Thought leadership

Website and blog content

White papers

Award submissions

Brochures and collateral

Corporate report writing

MARKET INSIGHTS

Competitor analysis 

Market analysis

Perception audits

SEO keyword research

PUBLIC RELATIONS

Corporate incl. M&A, investor announcements etc

B2B media relations

Senior leader corporate profiling

Industry vertical media relations

Consumer media relations

Campaign management

Issues and crisis planning

INTERNAL COMMUNICATIONSCOMMUNICATIONS

M&A Communications

Audit and strategy

Employee communications campaigns

BAU comms incl newsletters, Town Halls 

Internal presentations

Video production

CLIENTS
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“Nothing instills me with more confidence (and relaxation) than knowing Julia is driving a project. She is smart, creative and her pursuit of excellence is relentless.

 

I feel lucky to have Julia managing the PR for the Telstra Awards programs.” 

 

WHAT PEOPLE SAY

—  Naomi Menahem, then Group Manager, Telstra Awards. 

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GET IN
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We can't wait to hear from you.

Just because we're based in Melbourne, Australia doesn't mean you have to be.

GET IN
TOUCH

Success! Message received.

Just because we're based in Melbourne, Australia, doesn't mean you have to be.