SERVICES

"Tactics without strategy is the noise before defeat." - Sun Tzu

Never before has there been such an abundance of marketing tactics available to businesses: social media, SEO, paid search, email marketing, PR, blogs, advertising, the list goes on.

It's enough to boggle the mind, drain the budget and waste your time.

What you need is a trusted marketing and communications professional who can make sense of it all and guide you on the winning path for your organisation.

Echomakers is led by Julia Loughlin.

Julia has more than 10 years' experience delivering strategic and integrated marketing communications programs for some of Australia’s most recognisable brands, including Telstra, Commonwealth Bank, Western Union, AGL and Melbourne Water.

Completing an MBA at Melbourne Business School and with degrees in Journalism and International Studies, Julia has a foot in both worlds of business and communications.

She understands - and is passionate about sharing - how PR, marketing and communications sit within the broader context of a business and their role in driving the health of a brand, and therefore long-term commercial success.

Julia leads Echomakers and brings in partners, including graphic designers, website developers, and other PR professionals to meet the unique requirements of each project.

linkedin.com/in/julialoughlin

MARKET INSIGHTS

Competitor positioning analysis
Industry research and analysis
Market size and opportunity analysis
Stakeholder surveys and interviews

BRAND STRATEGY

Brand essence
Target market personas
Brand personality
Tone of voice
Key messaging
Brand story creation
*Logo and visual identity

MARKETING AND COMMUNICATIONS

Strategy development
Website strategy
*Website development
Website content
Email marketing
Lead magnet creation
Internal communications
Copywriting
Award submissions
*Video production
*Marketing collateral

SOCIAL MEDIA

Strategic roadmap
Monthly content
Monthly management
*Paid Facebook, Instagram and LinkedIn campaigns
Performance evaluation
*Asset development (e.g. videos, infographics, image library etc)

PUBLIC RELATIONS

Media releases
Contributor pieces
Thought leadership
Profile raising
Expert comment
Media relations

* Items marked with an asterisk are strategically led by Echomakers and supported by our trusted technical partners.

CLIENTS

WHAT PEOPLE SAY

"Julia is hugely talented and an utter delight to work with. Mahlab first worked with Julia on brand strategy and social media when she was an employee at a marketing and communications company, and we have now followed her to her own business, Echomakers.

"In recent months Julia expertly guided us through the development and successful launch of our new website, and did this with unending patience, her ever-present calming manner and complete respect for the project budget and other competing demands on our time. We recommend her highly and continue to use her services.”

— Katherine Sampson, Managing Director, Mahlab (Vic)

GET IN

TOUCH

Call us: +61 422 281 915

We can't wait to hear from you.

Just because we're based in Melbourne, Australia doesn't mean you have to be.

GET IN

TOUCH

Call us: +61 422 281 915

Email: julia@echomakers.com.au

We can't wait to hear from you.

Just because we're based in Melbourne, Australia, doesn't mean you have to be.